Social Media Toolkit

Revision as of 19:02, 16 October 2019 by Katie (talk | contribs)

Welcome to the Women’s March Global Social Media Toolkit. Here we’ll share general tips and tricks for using social media within the Women’s March Global Network. While the information presented in this document is considered a suggestion, please ensure that all communications adhere to our Mission and Unity Principles.

We have drafted this toolkit to maximize your local Women’s March Global Chapter social media impact as well as amplify what we do as a Community. The more we work together the stronger both our local actions and our global movement will become.


Goals of Women’s March Global social media pages

  • Communicate with the world about what is going on within your Women’s March Global Chapter and the larger Women’s March Global Network.
  • Educate and raise awareness about current women’s human rights issues taking place around the world.

Women’s March Global social media voice

We are intersectional. We center the voices of women and people of colour. We welcome any and all who are concerned about the state of women’s human rights globally. Keep it friendly, welcoming, and inclusive. We want anyone who is interested in advancing women’s human rights to feel they can engage with our content. When in doubt, give people the benefit of the doubt!

Our target social media audience

  • Everyone who believes that women’s rights are human rights.
  • All kinds of activists — from first-time activists to seasoned, lifelong activists;
  • People seeking to stay informed about resistance movements.

What kinds of things should we post?

  • Amplify local Chapters and partner organisations: We do our best to uplift local actions and key victories.
  • Unity Principle issues: We make an effort to raise awareness on each of these issues as frequently as possible: Disability; Economic Justice / Workers’ Rights; Environment; Health care; Immigration; Indigenous Rights; LGBT+ Rights; Criminal Justice Reform; Police / State Violence; Racial Justice; Sexual Violence.
  • Rapid response: When appropriate, we use our social media to respond to current events and stories that relate to the intersection of women’s human rights and/or our Unity Principles.
  • Coalition Actions: When our Community has formed coalitions to address issues and call for a specific action, we post the work and action of the coalition.

Submitting content for Women's March Global to amplify

We are always looking for global and local issues and campaigns to highlight. We are looking for 3 types of content in particular:

  • Upcoming Events and campaigns
  • Powerful actions (for example, creative resistance, large numbers, collaboration with other groups, or successful campaigns)
  • Global/Local issues that connect to the Unity Principles

To share your action and content with Women’s March Global socials, please direct message (DM) Women’s March Global on its social media platforms.

Twitter: @WomensMarchGbal
Instagram: @WomensMarchGlobal
Facebook: /WomensMarchGlobal

A note on Women's March Global vs. Women's March (U.S.)

Women’s March Global and Women’s March (also known as Women’s March, Inc. or Women’s March U.S.) share a name and an origin point - 21 January 2017. Beyond that, Women's March Global and Women’s March, Inc. are separate organisations with separate funding, separate leadership, and different organisational structures. Most importantly, we have different missions.

Women’s March Global predominantly works outside the United States, representing Chapters all around the world, amplifying and supporting their grassroots work.

Social Media Platforms

Social media is a powerful tool for promoting your Chapter’s activities, keeping your community engaged, and raising awareness about the issues you care about. This section gives tips and tricks for each of the four social media platforms that Women’s March Global interacts with.

First and foremost, social media is for talking to those you want to engage -- so good social media takes time! It’s better for your Chapter to be actively engaging with your community on one platform than to use all three and do it badly. When choosing platforms, two good questions to ask yourself are:

  • How much time do we have to commit to this?
  • Where is our community already?

For example, if you only have time for one social media platform and most of your Chapter engages on Facebook, don’t pick Twitter as your one social media platform.

While we offer direction on each platform it is not intended as formal rules. We encourage you to use social media in the way that works best for your Chapter.

Women’s March Global’s social media handles are:
Twitter: @WomensMarchGbal
Instagram: @WomensMarchGlobal
Facebook: /WomensMarchGlobal


What to use Facebook for?

Facebook is used primarily for engagement, conversation, dialogue, and sharing of Global Community and Women’s March Global news and updates. There is a particular focus on articles, videos, and graphics that spark longer-form conversation and engagement. With captions, we try to be concise, yet informative as possible.

Frequency of posts

We strive to do 1-2 Facebook posts a day. Facebook traffic is usually highest in the early morning (around 9am local time) and late afternoon/evening (4-7pm local time). Try out different times and see what time your Chapter gets the most engagement!

Naming your Facebook page

We recommend including “Women’s March” in the front of your name followed by your specific Chapter name (no dashes, slashes, or parentheses). Here are a few examples:

  • Women’s March Geneva
  • Women’s March Jakarta
  • Women’s March Lagos

Facebook tips

  • When sharing an article, no need to include the URL in the caption.
  • Please turn reviews off on your Facebook pages if you have them on.
  • A Facebook group should not take the place of a Facebook page.


What to use Twitter for?

Day to day, Twitter is good to use for amplifying the work of the global community through re-tweeting and to share Chapter news and updates.

Twitter can also be used for education via tweet series and threads to spotlight issues and for following live actions as they happen.

Livestreaming can be shared across FB/Twitter - read more details below.


Twitter works best when you tweet 1-2 a day and retweet and/or like 2-4 times a day.

Naming your Twitter page

Twitter limits handles to 15 characters so you need to consider this when choosing. Many of our Chapters use the words Women’s March and then abbreviate their city, town, or village name. Some examples:

Other go with March and their city name:

Choose what works best for your Chapter!

Twitter tips

  • Keep your Direct Messages (DMs) on, and check them frequently. It’s important to engage with your community.
  • We strongly advise against engaging with trolls. If you have a snappy retort ready, feel free to use your personal Twitter to respond.
  • Please write out your tweets as full sentences whenever possible. We recommend that you avoid unnecessarily abbreviating words or replacing words with numbers.
  • Your bio should explain your role within the Women’s March Global Network, i.e. 'Women’s March Geneva is the Geneva Chapter of Women’s March Global.'
  • Your avatar should be a version of the Women’s March Global logo, or the name of your Women’s March Global Chapter.
  • Don’t share Instagram posts on Twitter through the Instagram app; share the photo itself in a tweet.
  • We encourage you to include image descriptions in tweets that include photos to make them more accessible. In order to do this, you will need to go to “Settings” > “Accessibility” to add a checkmark for image descriptions. Find more image tips below.
  • See below for more information on using hashtags, Livetweeting, and Tweetstorms.


What is Instagram used for?

Instagram is a visual representation of the movement through photos, artwork, and graphics. There is also a focus on uplifting the art and work of women of color and marginalised groups.

Frequency of posts

1-4 times a day is great!

Naming your Instagram page

Instagram allows 30 characters on handles. Therefore, we highly recommend using the words Women’s March followed by your Chapter name:

Instagram tips

  • Photo resolution: Instagram posts should be larger than 1080 x 1080 pixels, though we recognize that this is not always possible.
  • It’s best to save images from your computer to check resolution before posting.
  • When reposting images, try not to include repost logos. If you’re at a computer, visit to download a photo from Instagram. If you’re on your phone, a paid version of the Repost app allows you to repost images without the logo.
  • We encourage you to include image descriptions in your Instagram captions to make them more accessible. Read more about image descriptions below.


Medium is the place for sharing longer form informational pieces and stories from our Global Community.

If you are looking for information on how to publish your piece, there are detailed instructions in the Medium Publication Guidelines.